For Pukka, 2018 has been all about product. We’re investing £6million in product and marketing this year, and the latest pie to get a revamp is one of our classics – Steak & Ale.
We’ve amped up the recipe with high quality prime cuts of beef steak cooked in a St Peter’s Best Bitter gravy to give it a seriously rich ale flavour, then wrapped it all up in the classic Pukka flaky puff pastry. It’s sure to be extremely popular.
Ready to add it to your menu? New and improved Steak & Ale will be available in Frozen Baked (FBALE) and Frozen Wrapped (WFBALE) from Q4. We’ll be supporting the launch with point of sale including posters and window clingers, which you can order online.