Our iconic pies have had the biggest brand redesign ever, with a bold NEW look hitting shelves from this week!

The bright rainbow of colours clearly identify our full-on flavoured range, creating an unmistakable distinctive branded stand out at fixture, whilst our orange logo continues to shine through as a bright beacon attracting shoppers to the pie aisle.

Developed following extensive consumer testing, the new design was liked by more than 4 in 5 shoppers and makes it even easier for shoppers to pick up their favourite Pukka.

This is the start of an exciting new chapter for us, with ambitious plans to bring our new identity to life, creating more reasons for shoppers to choose Pukka and drive even more energy, colour and full-on flavour to the category, like only Pukka can.